The Chrysler brand is kicking off the 100-year celebration of Chrysler Brand. This is the first major event for the brand this year and couldn’t be bigger as we celebrate this historic brand. The Chrysler brand has created a fully encompassing activation to educate on our history, create awareness for our vehicles and drive traffic to our showrooms.

On June 6, 1925, Walter P. Chrysler founded the Chrysler Corporation. Now, a century later, we proudly commemorate this remarkable milestone in automotive and American history. That’s a century of bold ideas, iconic vehicles, unforgettable moments, and the incredible people and dealer partners who made it all happen. Throughout June and July, Chrysler Brand is promoting and supporting our dealers and customers during our 100th anniversary.